The importance of keyword matching
When placing Google ads, the keyword matching form directly affects the effect of the ads. Google Ads provides three keyword matching methods: broad match, phrase match, and exact match. In the initial stage, many overseas merchants may tend to use broad match to obtain more traffic. However, in order to obtain more accurate traffic and reduce advertising costs, merchants should use different keyword matching methods in combination. For example, you can choose the appropriate matching type according to the search habits of the target audience, thereby increasing the click-through rate and conversion rate of the ad.
Use of negative keywords
Negative keywords are an indispensable tool in advertising. Their main function is to exclude irrelevant traffic in advance and improve the accuracy of advertising. When setting negative keywords, merchants should pay special attention to words related to knowledge questions, such as “what” and “how to”, to avoid wasting invalid clicks. By using negative keywords reasonably, merchants can capture potential customers more efficiently and improve the return on investment of advertising.
Ad group setup and optimization
In the Google advertising system, the display effect of ads is affected by the settings within the ad group. If a merchant places only one ad in an ad group, the system may not be able to effectively test the performance of different ads. In order to optimize the advertising effect, it is recommended to set at least two ads in each ad group, so that Google will optimize the display based on the performance data of these ads, thereby promoting the performance of ads.
Write high-quality advertising copy
The impact of ad copy on user click-through rate cannot be underestimated. Excellent ad copy can effectively capture the attention of the target audience and generate clicks. When writing ad copy, businesses should think from the perspective of consumers and consider what information they want to see in the ad. Constructing engaging copy can not only increase click-through rate, but also enhance brand image and consumer trust.
Reasonable setting of delivery region and language
The default delivery range of Google Ads is global, which often requires more sophisticated settings for overseas merchants. Merchants can refine the delivery locations from cities, provinces, and even countries based on market strategies, and even perform geo-location based on radius. At the same time, the delivery language setting is also extremely important. Merchants should pay attention to the language preferences of target users and set the language appropriately to ensure that the advertisements can effectively reach the target audience and improve marketing effectiveness.